Editing Avoid These SEO Mistakes Like the Plague

Almost every Internet user knows the value of Google, it's the most widely used search engine in the world. If you run a business or a service then you really need to pay attention to this article because it can bring you more business. The internet holds more information than any other one of man's inventions, so this calls for a complex yet easy to navigate structure. That's where search engines like Google, Yahoo, and Bing come into play. If you want visitors to your site then you must learn some basic site optimization techniques. There are many advantages of search engine optimization or SEO, but the biggest one is you keep getting consistent traffic for free. Sadly, the vast majority of people screw SEO up, along with their site's ranking. This article will be discussing some of the common mistakes that occur when you're trying to optimize your site.  [http://www.pusha.se/avoid-these-seo-mistakes-like-the-plague internet marketing] 

Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. You could actually lower your search engine rankings by having too many images and not enough room for search engine friendly content. When you see text written on images, it's not going to have the same impact as the plain text within your site's pages. Search engines can't read the text you have showing on your images, which makes them worthless for SEO purposes. Of course, some graphics are a good idea, so be sure you enter your niche's keywords within the ALT tags for each image displayed. These tags can be read by the search engines, which can help your rankings somewhat. Don't make the mistake of stealing the content from other websites, it's not ethical. If you copy content, you won't get far. Your plagiarized content might not be noticed by a few but eventually people will come to know. The largest downfall is that the search engines have figured out how to get around this, and they can recognize content that's been duplicated. There are filters in place for this sort of thing, and that's the last place you want your website to end up if you hope to rank high. Therefore, put in the effort to create unique content that's not only appealing to the visitors but also to the search engines.

Don't associate yourself with unethical SEO consultants. There has been a real proliferation of SEO companies offering their services as of late. If you find a company that's ethical, work with them, but some companies don't have that kind of ethic and they'll do anything to get ranked. The search engines could ban your site and you wouldn't even realize it until later. So if you plan to work with SEO consultants, only hire the ones whose reputations precede them and who will give you progress updates on a regular basis. They should be willing to tell you everything. 

Remember that flashiness should be avoided, but if you do use images just make sure they have ALT tags. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.