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 What is content curation?Content curation is about discovering relevant content and sharing it in a meaningful way. For example, if you do a weekly roundup post, don't just list short article titles and links, instead include the reason why each post is intriguing.

Why online marketers must care about curating content?Content curation builds up a marketing professional's authority. If your audience trusts you because you consistently share good content, when you share your own product, they're most likely to engage.On the other hand, if you share unimportant or consistently bad content from other sources, people will not be as interested when you share your very own articles.

Here are 6 exceptional pointers to help you successfully curate content:

1. Leverage your existing content

You might have a mass of excellent content that you've released in a variety of locations if you're currently involved with content advertising. Sift through it to feature certain pieces in your curated list. Your business will attract that much more attention and be seen as a real thought leader if the list goes viral and a lot of your content is included.

2. Include a variety of content types

Consist of an array of content types, such as infographics, images, videos, articles, guides, e-books, and podcasts. Many people instantly think of short articles or composed content when it comes to curation, but limiting yourself is an error. There is a great deal of extremely valuable content out there that is available in a variety of kinds. And curating various types makes it more intriguing for your readers. Bear in mind that visual content is particularly powerful. We understand, for example, that posts with images get 94 % more views.

3. Use content from a range of sources/platforms

Terrific content can come from anywhere, consisting of social media sites. When finding great content to curate, bear in mind that in some cases those "golden nuggets" can come from locations you typically may not think of, like a Pinterest board, an email, a survey, a Google Plus page, or a webinar.

4. Include your voice

Let's say you're a college professor. Would you come into the class, rush through the course product in 10 minutes without correctly instructing it, and then leave? Hopefully not. This is a great example to curated content without any commentary. Include value to what you're sharing by supplementing the curated pieces with your own voice. This is your chance to demonstrate your know-how by drawing on great work others have actually published. Discuss why the content you're sharing relates to your audience and essential takeaways you've gleaned from it.

5. Use the right devices to simplify the procedure

Without the right tools, I've seen marketing professionals spend weeks curating content when they could have finished the job in a a lot easier and more reliable method. Use BuzzSumo to obtain a sense for the popular content out there in terms of social media sites shares. BuzzSumo is a great device for getting excellent curation ideas and finding outstanding, high value short articles that your readers would enjoy. Use Feedly to organize good sites to pull content from and rapidly sort through these sites in one place.

6. Track clicks.

Produce custom URLs making use of Google URL contractor that link to the content you're sharing. Then, use Google Analytics to view how many clicks each shared piece of content gotten. This will provide you an excellent indicator into what your readers are most thinking about/ what's resonating with them. This is valuable information that can direct you in determining your overall content curation strategy as well as which kinds of posts to release in the future.

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