Editing Indie Author Tips The Psychology of Book Merchandising

<h1>The Psychology of Merchandising a Book</h1> <h2>Keys in the psychology of merchandising for successful book sales</h2> <img src="http://www.book-spot.com/bobimages/stockingbooks.jpg" alt="Merchandising a Book Indepentent Author Guidelines" width="360" height="155"> Writing a book is almost simple in comparison to picking the best bookcover, title plus summary, these are the fine points that could achieve or loose sells of the book. It is a dilemma that every writers are faced with. As indie writers we are engrossed with what we've written as an alternative of the psychology of merchandising of what we have written! An indepentent novelist puts on several shoes, but the ones which are more important are the ones of a merchant. The book cover, spin, title, and description are finer mechandising things that are regularly ignored. Each, are the psychology of merchandising for generating winning book sales. As a merchant you must to select just the right cover, spin, title and description that are about to form the original impact with the reader. It is fully in your hands to make curiosity that is inspiritional to the reader to pick it out to have a closer glimpse at what has captured their eyes. It's those visual parts that need particular attention; cover, spin, title, and description. A indie author has to bear at heart of the readers that they are catering to. <h3>Book Titles</h3> Now choosing a title for your book you need to make a call to action by way of the psychology of emotion. Generating curiosity or intrigue by way of the title is critical for successful book sales. Brief titles are right, extensive over descriptive titles just will not do the trick. You need to capture a buyers' interest at a glance. Keep in mind font is very important also. It's all part within the display window of your book sales. <ul> <li> Have the amount of words down to a defined and suggestive few </li> <li> Need not rely on the subtitle to clarify what the book is about. It is the title itself that people catch sight of initially while looking over the bookstore shelf. </li> <li> Stay away from clichés and exaggeration like "Best"…"Most"…"Radical New"… </li> <li> You cannot copyright a title; therefore you'll frequently notice there's more than one book with the same title. Aim to keep away from taking a title that's been used a lot of times or belongs to a prominent book. </li> <li> Observe what a variety of folks think on the subject of your title, together with folks of various tastes, people who are not family and friends, who are educated regarding the theme or not, who are cool and uncool. </li> <li> Apply a "promise" in the title of how-to books, as in <em>Helping Children Cope with Divorce</em>. </li> <li> produce controversy, akin to Christopher Hitchens' <em>God is Not Great</em>. </li> </ul> Titling your story is a talent, not a science. It's in the psychology of merchandising for winning book gross sales. <h3>Book Covers and Book Spins</h3> Cereal businesses have spent tens of millions of dollars exploring what colors draw attention from a child's eye as they go around a supermarket with their parents. You want your book to jump off the shelf and into the arms of every person walking by. Constantly have in mind that you need to grab the consumers' attention in the glance of an eye in the same time the cover must talk volumes about the book inside the covers. Many times book spins are entirely ignored but that I promise you is quite as significant as the book itself. The book spin is often the first thing a customer looks at if you don't catch their attention there, where then? <h3>Selecting Book colors</h3> <img src="http://www.book-spot.com/bobimages/colors.png" alt="Keys into the psychology of merchandising for your books' winning selling" width="360" height="140"> <em>Colour is a form of non-verbal communication at the subliminal level. To follow is an outline of the psychological meaning of each colour. You may decide to look into each color in greater depth.</em> <ul> <li> Orange is the color of communication and optimism. From a negative color meaning it's also a symbol of pessimism and ostentation. </li> <li> Yellowis the colour of the mindand the intellect. It is optimistic and cheerful. However it can in addition suggest intolerance, criticism and weakness. </li> <li> Green is the color of balance and growth. It could mean both self-reliance as a positive and possessiveness as a negative, among several other meanings. </li> <li> Blue is the color of trust and peace. It suggests loyalty and integrity as well as conservatism and standoffishness. </li> <li> Indigo is the colour of intuition. In the meanings of colors it can mean idealism and structure as well as ritualistic and addictive. </li> <li> Purple relates to the colour of the imagination. It could also be considered the colour of creative and individual or immature in addition to impractical. </li> <li> Turquoise equals communication plus clarity of mind. It could also be impractical as well as idealistic. </li> <li> Pink equals unconditional love and nurturing. Pink can also mean immature, silly and girlish. </li> <li> Magenta is usually a color of universal harmony and emotional balance. It's spiritual yet practical, encouraging common sense and a balanced outlook on life. </li> <li> Brown is a down-to-earth color that relates to security, protection and material wealth. </li> <li> Gray is the color of compromise. </li> <li> Silver has a feminine energy; it's related to the moon - it's fluid, emotional, sensitive and mysterious. </li> <li> Gold relates to the colour of success, achievement and triumph. Related with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the colour psychology of gold signifies affluence, material wealth and extravagance. </li> <li> White is color at its most complete and pure, the colour of perfection. The colour meaning of white is purity, innocence, wholeness and completion. </li> <li> Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world. </li> </ul> <em>So how you use colour to your advantage of merchanding your book is very critical.</em> <h3>Book Description</h3> One of the most important parts of merchandising a book is probably the most difficult areas for indie writers to produce. The book description it really is your foot in the door, your chance for inspiring a customer and have them to open the cover to satisfy their curiosity. Online, particularly the books' description can make or break the gross sales of a book whether it's worth reading. I suggest researching the psychology of the meanings of words for better merchandising impact with your descriptions and titles. The dilemma is that most indepentent writers have quite a hard time writing a book description. Too many details within the description can confuse the customer thus yielding the description ineffective. Keep it uncomplicated. When it comes to your books' description, the only thing that matters is your plot or main theme. That's all you need to focus on when you sit down to write your book summary. Including anything else would simply water down your books' summary. What exactly is the action that drives your book? Describing your book that is built with thousands of words into just a hundred and fifty could seem unattainable at least many think so. I feel that you should be able to describe your book in two short sentences. A couple of things that are important for you to take into consideration within your summary are; what's your book about in addition to what can make consumers interested with reading the book? Your book is likely written in past tense, your books' description should not be. You are describing your book as if you are with the consumer, and they've asked you what the book is on. You don't speak to a person in the past tense. The books' description should be told from 3rd person's point of view although you have written your book from first person position. Your objective should be to provoke the customers' emotions with your books' summary, the identical emotions that your book evokes. You will want <em>call to action</em> words like; passion, obsession, terrifying, etc. to convey the sentiment of your book. This ought to be done in 150 words or less to impact gross sales of your book. You do not like to write your book summary as the author. You are writing the book description as a publisher. You're merchandising your book for sales. Making an impact on the customer ought to be your focus point. What could move the consumer to choose to know more about your book? What's going to convince the reader want to bring your book to the register? Write the books' description with your head, not your emotions. Take into account, your books' summary is merchandising material, it isn't literature. One more good exercise while you're writing a books' description should be to read other book summaries in your genre. It is a advantageous method to learn what others are doing. <strong>Price Merchandising:</strong> You will find some retail prices that merchandise better than other prices, here are a few. Ending your retail price with a 9, as with $2.99 says to the consumers mind they are getting a savings. There are some exceptions; One dollar, sells very well Two for 3 dollars, sells OK Three for 5 dollars, sells very well Consider using the word "Boxed" at a retail of $9.99 sells exceptionally well in almost any combination. Box calls to mind gift. A gift for less than ten dollars is a real bargain! It could be, 1 in the box 3, 4, 6, even 10 the consumer feels that they really are getting a bargain, disregarding the amount of product contained in the box. Those are your fine points for indepentent authors writing and choosing a book title, cover spin and summary. That is certainly how to merchandise for winning book sales. These are the points that promote books. <h3>[http://www.welcome2hiphop.com/video/10244/Indie-Author-Tips-The-Psychology-of-Merchandising-a-Book how to sell your book to a publisher]</h3> For other indepentent writer tips [http://www.theworldsbestinvention.com/video/2872/Indie-Author-Tips-The-Psychology-of-Book-Merchandising how to sell your book on amazon] <center><iframe width="420" height="315" src="http://www.youtube.com/embed/RCD-h10KVMY" frameborder="0" allowfullscreen></iframe></center>

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