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Karen Behnke turned with child together with her first youngster concerning the time she observed the primary traces on her face, at age 40. The California entrepreneur turned her consideration from company wellness packages, which she had spent years designing, to private care products. "Initially I looked at a magnificence product label, I thought, oh, my gosh, nearly everything that has been banned from food is in the products," stated Behnke, who's resolved a physician. "Over 64 % of the items we put on this person is distributed around the body. Lots of data supports that." Should they have her second child at age forty two, Behnke founded Juice Beauty, a line that prides itself on excessive-efficacy, licensed natural solutions. Most beauty traces commerce a kind of descriptors regarding the other. Juice Beauty merchandise meet some of the nation's most stringent natural requirements, set by the U.S. Department of Agriculture Nationwide Organic Program, the nonprofit NSF International and the California Organic Products Act. "Juice items are up to 98 % whole organic content material," Behnke said. "The lowest within our skin care is eighty five percent; in your shade line the least is 75 percent." Juice's Age-Defy and Blemish Clearing products have proved as a lot as an 85 percent reduction in free radical skin cell damage and ninety four p.c imperfection clearing in 4 weeks in medical testing by the identical outdoors laboratory utilized by several main typical brands. Behnke attributes that effectiveness, in part, to results of other analysis indicating that the antioxidant levels are about about one third larger in produce farmed organically versus conventionally. (See natural-center.org/reportfiles/AntioxFinal.pdf). When Behnke started out, she swore off two components typical of most beauty products. oGlycols (butylene and propylene), "that are petroleum based mostly," she said. "If you think of Vaseline, it feels slick, nevertheless it's actually suffocating skin." The American Academy of Dermatologists hyperlinks propylene glycol to pores and skin irritations, dermatitis, eczema and hives. oWater, which is often the primary ingredient in magnificence products. "So you're paying lots for water," Behnke said, "which correspondingly dilutes the highly effective ingredients." She seemed to natural botanicals and juices similar to goji berry, the success fruit, jojoba and grape seed. Juice Beauty launched skin care merchandise about eight years back, earning shelf house in Ulta and Entire Foods stores. Juice Magnificence's Green Apple Peel ($39-$45, ulta.com) this may be a greatest-vendor for the brand, lightening solar spots with out hydroquinone (which some studies have connected to most cancers risk). Coloration cosmetics were introduced this season and include a pressed powder as part of a capsule assortment endorsed by vegan actress Alicia Silverstone. Juice follows other eco-friendly practices. Eighty percent whatever the manufacturing uses solar power. Packaging is recycled/recyclable paper and soy ink. Elements are sourced from California and Washington state. You will find no artificial dyes or fragrances, which some studies hyperlink to endocrine-system disruption. There undoubtedly are few trade-offs. The mascara and eyeliner want extra seconds to dry than some conventional options. The shelf life of products is shorter, usually couple of years versus five. Behnke said Juice has calibrated production to limit waste. For the holidays, Juice Beauty has compile a foursome of berry-fresh lip glosses, with sesame and grape seed oils, $15 individually however $36 as a set. <iframe width="560" height="315" src="//www.youtube.com/embed/j5OTxrNsnUU" frameborder="0" allowfullscreen></iframe> [http://www.youtube.com/watch?v=j5OTxrNsnUU courtney robinsons]
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