Editing The particular most-hated hotel chains on social networking

Flickr/brandsvigHilton Hotels got the most complaints upon social media. While hotels have attempted to embrace social media as much as possible - investing perks like discounts, free nights and upgrades for uploads plus hashtags - social media can also actually backfire on them. <br>Crimson Hexagon, which provides social media analysis software, crunched the numbers, analyzing Twitter posts over an almost six-month period (January first, 2015 to June 14th, 2015) to see how 10 of the world's largest hotel chains (based on number of rooms, employees, properties, plus social media buzz) fared. <br>Hilton was your most hated, with 17% of tweets being negative. Tying regarding second place, with 14% associated with tweets being disparaging, are Marriott, Sheraton, Westin, DoubleTree and Crowne Plaza. W Hotels are next, with 13% negative tweets, followed by Best Western with 12%, and Holiday Inn with 8%. Lastly, Radisson clocks in at only 4%. <br>Here is the full break down:  <br><br>Brand<br>Tweet Volume<br>Positive Sentiment<br>Neutral Sentiment<br>Negative Sentiment<br><br><br>Hilton<br>25, 020<br>40%<br>43%<br>17%<br><br><br>Marriott Resorts  <br>89, 092<br>45%<br>41%<br>14%<br><br><br>Sheraton<br>26, 056<br>33%<br>54%<br>14%<br><br><br>Westin<br>25, 899<br>40%<br>46%<br>14%<br><br><br>Double Tree  <br>10, 736<br>41%<br>45%<br>14%<br><br><br>Crowne Plaza  <br>7, 981<br>33%<br>53%<br>14%<br><br><br>Best Western  <br>16, 568<br>57%<br>31%<br>12%<br><br><br>W Hotels<br>8, 968<br>44%<br>43%<br>13%<br><br><br>Holiday Inn*  <br>49, 231<br>33%<br>60%<br>8%<br><br><br>Radisson<br>40, 531<br>62%<br>34%<br>4%