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== it is with everything Zynga == First, there's the gambling. Zynga is in the midst of repositioning itself as a different sort of gaming company in an area that Yahoo! has no interest in exploring. Family friendly is the motto of [http://www.thersgolds.com/ Runescape Gold] the company. That's why you almost never see stories about sex, drugs or alcohol on the premiere real estate of the site's front page. Also, Zynga's star in Runescape game industry circles has dimmed notably. Buying the company would be a turnaround project and Yahoo! has plenty of those of its own to handle these days. Zynga's video Runescape game presence isn't ascending these days. And when you add in the talent drain the company is experiencing, that's going to be a tough tide to turn. Mayer can't afford the distraction from the core problems of Yahoo! right now. Investors would riot and she would risk finding herself in the same scrap heap as Jerry Yang, Scott Thompson and Carol Bartz. Ultimately, though, it really doesn't come down to Yahoo. And it certainly doesn't matter what Zynga investors want. The key component, as it is with everything Zynga, is Mark Pincus.Making a believer out of PincusLet's say, for the sake of argument, that Yahoo! really, really wanted Zynga and offered an attractive price per share. Investors would likely cheer. But if Pincus didn't feel like selling, the deal wouldn't happen no matter how generous the offer. Pincus, remember, holds 70 times more voting power than all of the common stock on the market so the performance of the stock has little to no impact on him. He's also the landlord for [http://www.thersgolds.com/ Deadman Gold] the company's office, pocketing $28,000 per month in rent last we heard. Pincus has always followed his own vision for the company and he seems committed to the gambling future now.
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