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| − | How to Use Color and Visual Principles to Influence Your Audience
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| − | SEO is an aspect of online marketing that is still quite relevant, and something everyone in this type of business should learn about. Since the field is always evolving, there is always more to learn on this topic. But if you are new, then you are in a special category just by virtue of being new. You should understand, however, that once you learn some of the basic concepts it's not all that difficult. Once you have at least a reasonably solid base of SEO knowledge, then be sure you carefully plan out your first site. The great thing about this kind of knowledge is that once you have it, you can apply it to unlimited websites down the road.
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| − | When creating or updating your site, you will have better results if you are aware of the ways psychology comes into play in marketing. Using colors strategically is one way to take advantage of this, and in this case you have to know how the genders react to different colors.
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| − | Color plays a big role in influencing our moods, and this differs to some extent depending on whether the person is a man or a woman. Just as people respond to colors in their physical environment, so they respond to them on websites. Large companies have known about this for a long time and use it in all of their marketing campaigns.
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| − | Don't limit yourself to targeting only one type of keyword when doing SEO for your site. Include a good variety of keywords, from ones that are fairly easy to rank to more competitive and challenging ones. It won't take you long to get high page rank for the pages that are easier if you put some effort into it. At the same time that you are ranking the easier pages, you should also do some backlinking for the harder ones as well. As these easier pages start to get some traffic, this will eventually provide momentum for the more challenging pages too. This is a tactic that's been around for a while, but it still works well and is easy to put into action.
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| − | Once you have all your site's data compiled, you need to check what the bounce rate is. Clearly, if most traffic is being sent to your main page, then you need to look at that one first. If the bounce rate seems disproportionately large then the issue might be with the people visiting your site or with the page itself or both. It's important that you only send quality traffic that has been properly targeted. Once you feel good about your traffic, then you have to look at your page and see what could be the problem. Then you make changes to it and keep testing it, and that is really about the only way to do this.
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| − | For marketing to be effective, it must take into account people's natural reactions to different elements. The choices you make should always be aimed at a particular audience so you can make the biggest possible impact. The more familiar you are with your audience, the more easily you can communicate in the most effective manner. While there are certain principles worth considering, remember also that nothing is valid in all cases. That is a reflection of the human factor because people violate rules of expected behavior all the time.
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