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| − | A music video should take a look, and it needs to have a style. The stars in it need to have a design. I call them stars because the singers and designs in the video are in a setting. It might be a synthetic or manmade setting although the setting is made as actual as possible. It is still synthetic. And there is a mood in the video too! The state of mind is produced with the scenographic mix, which is the mix of setting and costume or dress. Whatever about the complexities of costume, there are the complexities in setting too. For example, the setting has time and space. It might be at night or afternoon. Perhaps the time doesn't matter but let us take a look at a video as an example where the time is very important. This is Marc Almond and Gene Pitney's 1980s tune 'Something's obtained my heart'.
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| − | The night is crucial for the overall setting in 'Something's obtained my heart'. When people go out and enjoy themselves; when they dance and sing, the night is where things happen and. Note that there is a 'where' and a 'when'. The night is a setting in itself. One can ask then how the night is represented in 'Something's obtained my heart'. See the start! A red limousine enters into a side street. Or one can state that the red limo enters into shining lights in a rain-soaked street. The street too is in the home entertainment location of theater and bars.
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| − | This sets up a setting but it doesn't immediately set up a state of mind. Nevertheless in some means this start sets up the function of the video. For there is a purpose! There is a sort of 'impetus' and 'significance' which carries the video forward. Yes there is purpose and perhaps it originates from the entryway of the limo. On the whole the music is certainly what carries the video. The music is central. That is what can not be overlooked, the superb hurry and sway of the music. The video in itself has purpose too. [https://independent.academia.edu/ColinMcnicholas/Posts great low budget music videos]
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| − | There is a specific deception at very first sight about the entryway of the red limousine. Exactly what is the red limousine? It is not clear. Possibly it is the edgy red which matters. Nevertheless, what matters is that Marc Almond then gets in behind the limousine; this limo, which has a theatre-red color about it, and this limousine attracts us too. Its color is trendy and edgy. Against the rainy side street, the 'red' offers a function to the opening scenes. For it is not simply the limo that attracts us. It is the 'red' and this 'red' will later appear in Pitney's bow-tie along with his huge waist. There is a function and there is likewise irrevocable motion forward. The music helps however the color, the edginess assist the video forward.
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