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| − | <h1>The Psychology of Book Merchandising</h1>
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| − | <h2>Keys to the psychology of merchandising for your books' winning selling</h2>
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| − | <img src="http://www.book-spot.com/bobimages/stockingbooks.jpg" alt="Merchandising a Book Indie Author Tips" width="360" height="155">
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| − | Writing a novel is virtually easy in comparison to selecting the right bookcover, title plus description, these are the fine points that could achieve or loose sells for the book. It's a dilemma that every writers faces. As indepentent authors we're occupied with what we've written instead of the psychology of merchandising of what we have written!
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| − | The indepentent writer wears various hats, but one of the more important hats is the one of a merchandiser. A book cover, spin, title, and description are the fine selling factors that are regularly overlooked. All, are the psychology of merchandising for establishing successful book revenues.
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| − | As a merchandiser you must to pick just the right cover, spin, title and description that are about to generate the initial impression with the reader. It's in your hands to form interest which is inspiriting for the reader to pick it out to have a closer look at what's just caught their attention. It's those visual areas that require individual thought; cover, spin, title, and summary. A indie author must keep in mind the readers that they are catering to.
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| − | <h3>Book Titles</h3>
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| − | In deciding on a title for your book you wish to establish a impluse to buy by way of the psychology of emotion. Producing curiosity and intrigue by way of the title is vital for profitable book sales. Brief titles are best, extensive overly illustrative titles just don't do the trick. You should grab the customers attention at a glance. Take into accout font is significant also. It's all part within the display window for your book revenues.
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| − | Have the amount of words down to a defined and evocative few
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| − | Never rely on the caption to make clear what the book is actually about. It is the title itself that people catch sight of first while looking over the bookstore shelf.
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| − | Avoid clichés and hyperbole like "Best"…"Most"…"Radical New"…
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| − | You can't copyright a title; therefore you'll frequently notice there's more than one book with the same title. Stay away from using a title that's been used too many times or already belongs to a famous book.
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| − | See what a assortment of people think on the subject of your title, together with folks with different tastes, folks that aren't family and friends, that are educated about the topic or not, who are with it or not.
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| − | Apply a "promise" in the title of how-to books, as in <em>Helping Children Cope with Divorce</em>.
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| − | produce controversy, akin to Christopher Hitchens' <em>God is Not Great</em>.
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| − | Selecting a title for your novel is an art, not a discipline. It's in the psychology of merchandising for successful book sales.
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| − | <h3>Book Covers and Book Spins</h3>
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| − | Cereal businesses have spent millions of dollars exploring what colors draw attention from the eye of a child in a supermarket. That said you want your book to jump off the bookshelf and into the hands of every onlooker. Continually keep in mind that you want to capture the readers interest in the glance of an eye during the same time the cover needs to talk volumes for the book within. Many times book spins are entirely overlooked but that I assure you is just as important as your book itself. The book spin is often the first thing a customer looks at if you don't catch their attention there, where then?
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| − | <h3>Selecting Book colors</h3>
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| − | <img src="http://www.book-spot.com/bobimages/colors.png" alt="Keys into the psychology of merchandising for your books' successful selling" width="360" height="140">
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| − | <em>Color is a form of non-verbal interaction at the subliminal level. To follow is an outline of the psychological meaning of each color. You may want to peek into each colour in greater depth.</em>
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| − | Orange, the colour of communication and optimism. From a negative meaning it's additionally a sign of cynicism and superficiality.
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| − | Yellow, the color of the mindand the intellect. It is upbeat and cheerful. It can also suggest intolerance, disapproval and weakness.
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| − | Green, the color of balance and growth. It could mean both self-reliance as a positive and possessiveness as a negative, among many other meanings.
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| − | Blue, the colour of trust and peace. It can suggest loyalty and integrity in addition to conservatism and coldness.
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| − | Indigo is the color of intuition. In the meanings of colors it could mean idealism and structure as well as ritualistic and addictive.
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| − | Purple could be the color of imagination. It can be creative and individual or immature and impractical.
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| − | Turquoise is communication in addition to clarity of mind. It can be also considered as impractical plus idealistic.
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| − | Pink is unconditional love as well as nurturing. Pink can also mean immature, silly and girlish.
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| − | Magenta is usually a color of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and well balanced.
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| − | Brown is a serious, down-to-earth color that relates to security, protection and material wealth.
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| − | Gray is the color of compromise - being neither black nor white.
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| − | Silver has a feminine energy; it's related to the moon and the ebb and flow of the tides - it is fluid, emotional, sensitive and yet mysterious.
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| − | Gold is the color of success, achievement and triumph. Connected with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the colour psychology of gold signifies affluence, material wealth and extravagance.
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| − | White, the color of perfection, true and pure. The color meaning of white is purity, innocence, wholeness and completion.
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| − | Black is the colour of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.
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| − | <em>How you employ color to the advantage of merchanding your book is imperative.</em>
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| − | <h3>Book Description</h3>
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| − | One of the generally important areas of merchandising a book is probably the most troublesome areas for indie authors to generate. The book description it's your foot in the door, your chance for inspiring a reader and have them to open the cover to satisfy their curiosity. Online, especially the books' summary can make or break the sales of a book whether or not it is worth reading. I suggest researching the psychology of word meanings for better merchandising impression with your descriptions and titles.
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| − | The problem is that most indie writers have a really hard time writing a book description. Too many details within the summary can perplex the consumer thus yielding the summary ineffective. Keep it simple.
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| − | When it comes down to your books' description, the one thing that matters is your plot or the theme. That's all you will need to focus on when you sit down to write your book summary. If you include everything else would just water down your books' summary. What's the action that moves your book?
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| − | Describing a book that consists of thousands of words into just 150 could feel unattainable at least many think that. It's my firm belief that you should be able to describe your book in 2 short sentences. The 2 things which are important for you to take into mind within your summary are; what's your book about and what could make consumers intrigued in reading the book?
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| − | Although your book is probably told in past tense, your books' summary shouldn't be. You are describing your book as if you are with the reader, and they have asked you what the book is about. You don't speak to a person in the past tense. The books' description should be told from third person's viewpoint even when you wrote your book from first person point-of-view.
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| − | Your purpose is to provoke the consumers' emotions with your books' description, the similar feelings that your book evokes. You'll need <em>call to action</em> terms similar to; passion, obsession, terrifying, etc. to convey the emotion of the book. This should be completed in 150 words or less to impact gross sales for your book.
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| − | You don't want to write your book description as the author. You're writing the book summary as a publisher would. You're merchandising your book for sales. Making a impression on the reader must be your point of focus. What will emotionally move the customer to like to know more with reference to your book? What's going to persuade the consumer choose to take your book to the register? Write a books' description with your head, not your heart. Keep in mind, your books' description is merchandising material, it is not fine literature.
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| − | An additional good procedure while you're writing a books' description should be to read other book summaries in your genre. It's a good method to learn what others are doing.
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| − | <strong>Price Merchandising:</strong>
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| − | There are a few retail prices that sell better than others, here are a few.
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| − | Ending your retail price with a 9, as with $1.99 says to the consumers mind they are getting a savings. There is exceptions;
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| − | One dollar, sells good
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| − | Two for 3 dollars, sells OK
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| − | Three for 5 dollars, 3 for 5 sells exceptionally well
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| − | Using the word "Boxed" at a retail of $9.99 sells incredibly well in almost any combination. Box calls to mind gift. A gift for less than ten dollars is a steal! It could be, 1 in the box 3, 4, 6, even 10 the consumer still feels that they really are getting a deal, regardless of the amount of merchandise contained in the box.
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| − | Those are the fine points for indie authors writing and picking a book title, cover spin and description. That's how to merchandise for successful book sales. These are the items that sell books.
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| − | <h3>[http://convictpenpals.com/community/blogs/entry/Indie-Author-Tips-How-to-sell-books how to sell your book]</h3>
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| − | For other indepentent writer suggestions [http://fellowchat.com/blogs/entry/Indie-Author-Tips-The-Psychology-of-Merchandising-a-Book how to sell your book on kindle]
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| − | <center><iframe width="420" height="315" src="http://www.youtube.com/embed/RCD-h10KVMY" frameborder="0" allowfullscreen></iframe></center>
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