Selling your car
(→Body and Paint) |
(→Context) |
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==Context== | ==Context== | ||
| − | Context is important. Your car might be in good shape, but if the environment such as the yard or the garage where you are showing the car is dirty, the buyer might consciously or subconsciously judge that you treated your car the same way. Hence, you don't want to just sell the car, you want to sell the IDEA of the car. Think about | + | Context is important. Your car might be in good shape, but if the environment such as the yard or the garage where you are showing the car is dirty, the buyer might consciously or subconsciously judge that you treated your car the same way. Hence, you don't want to just sell the car, you want to sell the IDEA of the car. Think about G.I. Joe toy commercials. You never see the kids playing with them in a living room. The toy is shown in a jungle environment. |
==Price== | ==Price== | ||
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